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What makes your company recognized must be introduced here, whether it’s sausages or baseball caps or the eradication of vampire bats.
What other popular item do you sell or market? Talk about it here, using positive, easy-to-remember phrases, so visitors feel they can’t not get it.
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Do not think of this product or service as the third in discord, think of it as the Olympic champion who won the bronze medal among your extraordinary products/services.
Use this space to tell people what your business does and why and how it does it. Why do they recognize you? Who loves you? What is your best competitive advantage?
It includes all the things that make your business unique and better than the competition. Do you have a patented 13-step taxidermy process that produces embalmed owls with a more than real look? You must definitely mention it.
Other good things to include in this text include: prizes won, distinctions awarded, quantity of products sold, company philosophy (the shorter the better), interesting facts about the history of the company and anything that helps convince the reader that it would be wonderful to do business with you.
This should be the number one action call from a potential customer, for example, requesting a quote or analyzing the catalog of your products.
Call to action